All Entries in the "Internet Marketing" Category
What are keywords anyway?
This post was inspired by a request I received when doing some work for a marketing company.
The request showed that there are people moving into online marketing who do not understand what keywords are or how they are used in the optimisation process
I was presented with a list of 5 key phrases and asked to [...]
Microsoft’s Online Reputation Advice
Big hitters Microsoft explain how to get your online reputation mangement up and running with great advice for small businesss
Pt 3: Beyond Monitoring
Beyond Monitoring
ORM can be divided into proactive and reactive actions.
Proactive
* SEO – One of the most important aspects of OEM is getting your voice heard, use search engine optimisation techniques to get your website pages to the top of the SERP.
* Getting involved – register with social networking and micro blogging sites and contribute to [...]
Pt 2: What and How to Monitor your Online Reputation
What and How to Monitor.
When monitoring the following should be considered the minimum:
* Brand names
* Product names
* Company names
* Key executive names
Some sites and ORM companies also recommend monitoring competing brands and organisations, industry terms, and general industry news.
All of the following are free methods of monitoring what people are saying about you and your [...]
Pt 1: Online Reputation Management (ORM)
Hat tip Najm Clayton @najmc who has written an article for us about online reputation management. We will be over three posts inshallah
Part 1
What is ORM?
There was once a time when a company, organisation or individual could place a website on line and it would represent what they wanted people to know about them.
Sometimes a [...]
ExecTweets – new service from Twitter for corporate executives
Digital media’s hottest startup has online social networkers twittering about its first effort to drive revenue and build a viable business model.
Twitter Inc., the so-called microblogging platform that has taken pop culture by storm in recent months, has launched a Web site sponsored by Microsoft Corp. (MSFT) called “ExecTweets.” Microsoft declined to say how much [...]
Internet statistics and trends for 2008
Ever wondered whether the Internet is evolving, how many domain names were registered, how many emails were sent etc. in 2008? Here is the compilation (courtesy of www.pingdom.com) for your attention.
Email
1.3 billion – The number of email users worldwide.
210 billion – The number of emails sent per day in 2008.
70% – The percentage of emails [...]
Ethnic minorities ‘lack online confidence’
I came across this very interesting article on Birmingham Post’s website about the research results conducted by Ofcom.
As the the article claims, the research conducted by Ofcom reveals many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on digital communications.
Ofcom’s media literacy audit of UK adults from [...]
